A dedicated IP address means that you shall have a unique numeric identifier on the Internet and that it shall not be shared with other people's sites or apps as it happens with a shared web hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is needed in case you have an online store and you would like to accept online payments or in case you have a login form and you want the information that users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for example. Additionally, it'll supply more credibility and security to your websites, since a network flood to a shared IP shall not have any impact on your dedicated IP. In the event that you host your sites with our company and you have your own server, you'll be able to get one or several dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP that comes with the server.